Indulge in Luxury. Embrace Your Power.

April Alston is the Founder and CEO of April’s Beauty Lounge, a luxury beauty and lifestyle brand established in 2020. A professional makeup artist, author, and creative entrepreneur, April has built her brand around the belief that beauty is deeply connected to confidence, intention, and inner peace. What began as a passion for makeup artistry quickly evolved into a larger vision. Through luxury beauty products, signature home fragrances, and personalized beauty experiences, April’s Beauty Lounge was created to help women feel elegant, empowered, and connected to their highest selves. Her work blends artistry with purpose, inviting women to see luxury not just as an aesthetic, but as a form of self-love and care. Beyond beauty, April is also the author of Becoming Her: Doing It God’s Way, a book that reflects her journey of faith, healing, and personal transformation. Through her writing, she shares a message of resilience and growth, encouraging women to embrace their story and step confidently into the woman they are becoming.

April’s journey is one of grace, reinvention, and vision. What started with a few brushes and a dream has grown into a brand rooted in elegance, empowerment, and intentional living.

Luxury. Intention. Empowerment.  

Author of:
Becoming Her: Doing It God’s Way
Available on Amazon